Spirit®’s Test-Drive program is an innovative tool developed by the Spirit® Petroleum graphics department to help marketers visualize how a site will look as a Spirit® branded location.
To use the program, marketers send digital images of a proposed location to Spirit®. Spirit®’s graphics team then creates new digital images replacing signs, canopies, pump skirts, valances and other elements with the Spirit® logo and color scheme to show how that site would look when converted to the Spirit® brand.
Test-Drive images can be used in a variety of ways. For example, licensees requesting approval from local permitting agencies can include the photos in their applications. Licensees can also use “after” photos when appling for a variance in cases where Spirit®’s image standards conflict with local ordinances. They’re also helpful for figuring out how to determine the best imaging solutions for nonconforming elements such as multilevel canopies or oddly-shaped buildings. And Test-Drive photos can also be used to communicate the final look of the site to installation professionals during the conversion process.